The first step to resolving a conceptual ( combining one or more things together, in order to make something new ) problem with relevancy begins with understanding that conceptual thinking is not opportunistic. It is episodic.
There is no top-down; left or right convention. We deal with an existing set of realities and by doing so, we’re dealing with concepts that have already been resolved by other expressions of creativity—considered perfect in most regards, solely because of prevalence. They are correct and work because they’ve been experienced and utilized, establishing form & function creating a unique, and relative perception or utility for other people.
To suggest there is a formula or process, suggests everything else in the world is innately wrong. The information we’ve received through observation, statistics, and opinions must be considered factual in order to conceptualize something with relevancy. If not, principally speaking, this will end the conceptual process before it begins and eliminate relevancy.
The creative process does not see the tree before the forest. It will see the forest and systematically work back in relation to the whole on a broader experiential plain. To scrutinize the height of the tree and it’s foliage is destructive and impulsive. As it is, the forest should be considered perfect. It has no immediate relative meaning to us, therefore there are no problems or logistical mistakes. And if you assume this is a top-down process then I urge the objective eye to look closer. Once you’ve broken the tree down, you’ll begin to see the leaves, then the veins, then the texture of the leaves and so on until you are so completely removed from the first and most obvious plain ( common relevance ), it would be near impossible to conceptualize a relatable experience to those of us still waiting by the tree line. The objective/solution is too far away, and unrelated to the common surveyors. The common surveyor is now lost in the forest and the only thing they care about is; getting out.
Once interested in the forest, the prospect may focus in on a path. Offering an experience related to a new a concept is equivocal to offering choice. Choice denotes value for the surveyor thereafter. Math whizes refer to this as infinite regression. If your idea or concept isn’t based on existing constructs, you’re likely to loose your surveyors’ attention or interest.
Again, to suggest there is a formula is to suggest everything else is wrong. We know that mother nature is not wrong. A problem may exist relative to us, but that is not something we should consider wrong; that it is not an observable truth or fact. A concept that is built on an existing set of concepts must be treated as fact. And we must assume that initial parameters of these facts are not going to change. They are perfect truths. And in agreeing to this, we must realize that if the parameters do change within the facts, the concept must be reevaluated entirely. A truth or fact is personal context, and if context fails, there is no perceivable relevancy. Information cannot be introduced into the concept without expecting the relevancy of the concept to change as well.
Information arranged and organized through symbols, colors, pictures and words creates content. Content presented in relationship either paralleling, or contrast existing content creates context. Context creates relevancy.
Removing the term creativity from this explanation and subsequently replacing it with solution, we might explain this process as; an existing system with a series of subsystems, that; based on their individual relationships, continue to create an additional set of subsystems with each reaction thereafter.